Blame

Fortune

Get Smarter

Two hapless employees present doomed business solutions to their bemused boss.

A pair of animated spots, Blame and Fortune, were created for IBM India's Get Smarter campaign in a monochromatic style with hints of more saturated colours.

Animated by Rohit Iyer.


AWARDS
TVCA Anifest India 2010 • FINALIST

CREDITS
CLIENT • IBM India
DIRECTOR • Ayappa KM
ANIMATION • Rohit Iyer
PRODUCER • Amarjeet Phukan
AGENCY • Ogilvy & Mather, Bangalore