For millennia, people have created art—in media ranging from paint on cave walls to metal or stone sculpture to computer-generated images, sound and motion. In recent years, many have made an effort to digitize physical art in an effort to preserve it for future generations and make it accessible to a wider audience.
Contrary to common belief that “bits don’t die,” obsolescence is a real threat to digital art—and a major challenge as its use continues to increase.
Directed by Rohit Iyer.
CREDITS
CLIENT • Google Arts & Culture
CREATIVE DIRECTION • Robert Waddilove and David Foggon
DIRECTOR • Rohit Iyer
ANIMATION • Tom McCarten
PRODUCERS • Deborah Znaty and Rosie Tate
CINEMATOGRAPHY • Rich Hunter
EDITOR • Giorgio Gremigni